Design Philosophy

Take what is useful, ignore what is useless and add what is uniquely yours.

- Bruce Lee



Be simple and concise by taking only what you need from all the research you collect and observe. Being focused with how you construct the initial message you want to convey.


Don’t force anything, if it doesn’t fit then don’t be shy about removing anything that feels unneccessary.


If your going to stand amongst other players then make sure you stand out and avoid falling in to what’s seen as ‘the thing to do’. Be your own brand.